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Privacy Policy

We appreciate your visit to our website and thank you for your interest in our company, our products, and our web pages. Protecting your privacy when using our web pages is important to us. Therefore, please take note of the following information:

SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?
We primarily use personal data to process orders. This also includes the transmission of data in the extent required for delivery to the shipping companies commissioned by us in each case and the transfer of payment data to our financial service providers commissioned with payment processing.
When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing: With your permission, we may send you emails about our store, new products and other updates.
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.  We refer to this information as “Order Information.”
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

SECTION 2 - CONSENT
HOW DO YOU GET MY CONSENT?
By using this site, you agree with the terms of this Privacy Policy. Whenever you submit information via this site or visit it, you consent to the collection, use, and disclosure of that information in accordance with this Privacy Policy. Use of this website signifies consent to this Privacy Policy. If you have objections to this Privacy Policy, do not use this Website.
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
HOW DO I WITHDRAW MY CONSENT?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us.

SECTION 3 - DISCLOSURE
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


SECTION 4 - SHOPIFY
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
PAYMENT
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


SECTION 5 - THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.
SP Distribution LLC uses the data communicated by the customer to fulfill and process the order. The data of the customer is passed onto the shipping company commissioned with the delivery as far as what is necessary for the delivery of the goods. In order to settle payments, SP Distribution LLC transfers the payment data of the customer to the house bank or payment service provider of SP Distribution LLC. With complete processing of the contract and full purchase price payment, the data of the customer are blocked for further use and completely deleted after the expiry of tax and commercial law. 

LINKS
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
WEB TRACKING
We use web tracking tools, such as Google Analytics, for analysis and marketing purposes, in order to improve our online activities and offers, and make them more attractive for you.

MOUSEFLOW
This website uses Mouseflow, a web analysis tool of Mouseflow ApS, Flaesketorvet 68, 1711 Kopenhagen, Denmark, to record randomly selected visits (only with an IP address in anonymous form) in order to thelp us research website issues and improve our visitors’ experience. When enabled, Mouseflow records mouse clicks, mouse movements, scrolling activity and may record text you type in this website, excluding text input in password fields (only with an IP address in anonymous form). These records allow to play back certain website visits on a random basis and to derive potential improvements for the benefit of website from those records. The information is not personally identifiable and will not be passed on. Mouseflow does not track your browsing habits across other web sites or text inputted in password fields. You can object to the Mouseflow web analysis at any time by setting a permanent opt-out cookie. You can download and install the opt-out cookie available under the following link: http://www.mouseflow.com/opt-out/For more information, see Mouseflow’s Privacy Policy at http://mouseflow.com/privacy/.


GOOGLE ANALYTICS
This website uses Google Analytics, a web analysis service of Google Inc. ("Google”). Google Analytics uses Cookies, text files which are stored on your computer. The information generated by the cookies about your use of the website will normally be transmitted to a server in the US, where it is stored.
In the case of activating an IP anonymizer for this website, your IP address will however be abbreviated by Google within the member states of the European Union or within other member states to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address will be transmitted to a server in the US, where it is abbreviated. On behalf of the website operator, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide further services connected to the website use and the internet use for the benefit of the website operator. Note that the information may be transferred by Google to third parties, 
The IP address transmitted by your browser in the context of Google Analytics will not be linked to other data retrieved by Google. You may prevent the storage of cookies by making the appropriate settings in your browser. However, we should point out that in that case you might not be able to use the full functionality of this website. You may permanently refuse Google to collect data generated by cookies regarding the use of the website (including your IP address) and to process them by downloading and installing the browser plugin available under the following link:
http://tools.google.com/dlpage/gaoptout?hl=en


GOOGLE TAG MANAGER
This Webseite uses Google Tag Manager. This enables website tags to be managed through an interface. Google Tag Manager (that implements the tags) is a cookie-free domain and contains no files relating to individuals. The software assists the triggering of other tags, which in their turn may contain such files. Google Tag Manager makes no use of these files. When at domain or cookie level de-actification is undertaken, this action accounts for all tracking tags implemented by Google Tag Manager. The anonymization of IPs in Google Tag Manager is fulfilled by an option that's not visible in the source code of the Website. This internal option is set in a way to fulfil IP anonymization required by German BDSG. If you have enabled Java Script in your browser and you do not have a Java Script Blocker installed, your browser may submit some data to Google. We are not aware of the data that Google collects, receives, and for what purposes Google uses this data. More Information on Google Tag Manager can be found here: http://www.google.com/tagmanager/faq.html , or  http://www.google.com/tagmanager/use-policy.html . 


GOOGLE ADWORDS CONVERSION-TRACKING
This website utilizes the online advertising program "Google AdWords” and the conversion tracking within the framework of Google AdWords. The conversion-tracking cookie is set on the user’s browser, if he clicks on an ad delivered by Google. Cookies are small text files, which the internet browser places on your browser. These cookies lose their validity after 30 days .They are not used to acquire personal identification data. If the user visits a certain page of this website and if the cookie has not yet expired, Google and we will be able to tell that the user clicked on the ad and was forwarded to this page. Each Google AdWords client gets a different cookie. Thus, cookies cannot be tracked via the website of AdWords clients. The information collected by the conversion cookies are used to provide aggregate conversion statistics to AdWord clients who have opted-in for conversion tracking. Clients are informed about the total number of users who clicked on the ad and were forwarded to a conversion tracking tag page. However, they do not get any information enabling them to identify users personally. If you do not want to participate in the tracking program, you can refuse the use of this program by easily deactivating the google conversion-tracking cookie via your internet browser through the user settings. In this case, you will not be included in the conversion tracking statistics. Further information concerning Google data privacy can be found at http://www.google.com/policies/privacy/


GOOGLE RETARGETING 
This website uses retargeting technology of Google Inc. (“Google”). This technology enables us to target visitors of our website with interest-based ads who already have shown interest in our shop and in our products. The ads are displayed by using a cookie-based analysis of the previous usage data. Personal data will not be stored. In the case of retargeting technology, a cookie will be stored on your computer or your mobile devices in order to collect anonymized data about your interests and adapt ads specifically according to the stored information. Cookies are small text files stored on your computer or your mobile devices. They help us to display ads, which are most likely to correspond to your product and information interests. You may permanently refuse the setting of cookies for advertisement purposes by downloading and installing the browser plug-in using the following link: 
https://www.google.com/settings/ads/onweb/
You will find further information as well as our privacy policy regarding advertisement and Google here:
http://www.google.com/privacy/ads/


YOUTUBE VIDEOS
Our website uses plug-ins of the website YouTube operated by Google. The YouTube service is provided by YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.This website uses the Youtube embedding functions for display and playback of videos offered by "Youtube". When the playback function of embedded Youtube videos is started, the provider sets "Youtube" cookies in order to collect information on users. According to indications from "Youtube", the use of those cookies is intended to record video statistics, to improve user-friendliness and to avoid improper actions. Regardless of whether the embedded video is played back, a connection to the Google network "double click" is established when visiting this website. This may trigger further data processing beyond our control. Further information on "YouTube" data protection can be found in the provider's data protection statement at https://www.google.com/intl/en/policies/privacy/
 When you visit one of our pages featuring a YouTube plug-in, a connection to the YouTube servers is established and YouTube is informed about which of our pages you have visited. If you are logged in to your YouTube account, YouTube will be able to associate your web surfing activity directly with your personal profile. You can prevent this by logging out of your YouTube account. Further information on YouTube’s use of your data can be found in the YouTube Data Privacy Statement under https://www.youtube.com/static?template=privacy_guidelines


FACEBOOK  
Plugins from the social network Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA) are integrated into our pages. The Facebook plugins can be recognized by the Facebook logo or the “Like Button” on our website. An overview of the Facebook plugins can be found here: http://developers.facebook.com/docs/plug-ins/.
A direct link between your browser and the Facebook server is made via the plugin when you visit our website. Facebook thereby receives the information that you have visited our website, even if you do not have a Facebook user account or are not currently logged into Facebook.This information (including your IP address) will be sent directly from your browser to a server from Facebook in the United States and stored there. When you click on the Facebook “Like button” while you are logged on to your Facebook account, the contents of our website can be linked to your Facebook profile. This makes it possible for Facebook to associate your visit to our website with your user account. We would like to point out that we, as provider of the website, receive no knowledge of the content of the transferred data or of its use by Facebook. Further information on this can be found in Facebook’s privacy policy statement at https://www.facebook.com/policy.php
If you are a member of Facebook, and while visiting our website are logged into Facebook, Facebook due to information sent by the plugin recognizes which particular webpage of our website you are currently visiting and assigns this to your personal Facebook user account regardless of whether you activate one of the plugins. Should you then activate one of the plugins, for example by clicking the "I like" button or by submitting a comment, this will be sent to your personal user account with Facebook and stored there. 
If you do not wish Facebook to associate your visit of our sites with your Facebook user account, please log out of your Facebook account. Further information on this can be found in Facebook’s privacy policy statement at https://www.facebook.com/policy.php


INSTAGRAM
On our website so called social plug-ins ("plugins") of the online service Instagram are applied which are operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). The plugins can be recognized by the Instagram logo, for example in form of an Instagram camera. A list of Instagram plugins and their look can be found under: http://blog.instagram.com/post/36222022872/introducing-instagram-badges.
If you request a page of our website, which contains such a plugin, your browser will build up a direct connection to the servers of Instagram. The content of the plugin will be directly transmitted from Instagram to your browser and integrated into the page of the website. By integrating the plugin, Instagram obtains the information that your browser has accessed on the corresponding page of our website, even if you do not have an Instagram profile or if you are not logged into Instagram. This information (including your IP address) will be directly transferred to and stored on a server operated by Instagram in the USA.   
If you are logged in with Instagram, it will be able to assign your visit of our website to your Instagram account. If you interact with the plugins, such as pressing the Instagram camera button, the corresponding information will be sent directly to a server of Instagram and be stored there.  The information is also posted on your Instagram account and can be seen by your contacts.
For information on the purpose and extent of data capture and the further processing and use of data by Instagram,  as well as your rights in this regard and turn-off options for the protection of your personal privacy, please refer to the Instagram data protection information: https://help.instagram.com/155833707900388/.
If you do not want Instagram to collect data about you via our internet website and to link this directly with your data stored on your Instagram account, you need to log off from Instagram before going to our website. 


NEWSLETTER
In the case of registration for our newsletter, we collect and process your personal data (in particular, e-mail address) for the sending of information about news, information about our products, special offers, and other customer information. If you no longer wish to receive our newsletter you can simply contact us and we will remove your email address from our mailing list.
The Doona™ USA mobile message service (the "Service") is operated by SP Distribution LLC (“Doona™ USA”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to Doona™ USA’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Doona™ USA through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Doona™ USA. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Text the single keyword command STOP to +18556192179 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Doona™ USA mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to +18556192179 or email info.usa@doona.com.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.


SECTION 6 - SECURITY
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


COOKIES
Cookies cause no damage to your computer and contain no viruses. They are small text files stored on your computer by your browser and serve to make our offering more user-friendly, effective and safe, and accessible only to the websites which create them.
Our website may from time to time use cookies and log files for statistical analysis, to understand user behavior, to administer the site, to tailor the information presented to a user based on their preferences, and to improve user experience.  Any information gathered by our use of cookies is compiled on an aggregate, anonymous basis.
We use cookies on our online website on various pages to make the use of our website comfortable and to enable the use of certain functions, in particular, to provide a comfortable shop experience.
‘Session cookies’ cookies that automatically deleted when you leave our website. Other cookies remain on your device until you delete them. These cookies allow us to recognize your browser when you visit our website again.
You can adjust your browser settings so that you are informed every time a website wants to store a cookie on your device. This allows you to accept cookies only in selected cases, to refuse cookies in certain cases or in general, and to automatically delete cookies when you close your browser. If cookies are deactivated or refused, some of the functions of this website may not work properly.
Most web browsers automatically accept cookies, however, you may delete, or disable cookies by following the instructions at http://www.allaboutcookies.org/manage-cookies/. 
Here is a list of some of the cookies that we use. We’ve listed them here so you can choose if you want to opt-out of cookies or not.
_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.


CONTACT OPTIONS 
Our site provides visitors with various functions that are used to collect, process, and store personal data. 
If you send us inquiries by e-mail or via the contact form, your details will be saved from the e-mail, including the contact details you provided there, in order to process the inquiry and in case of follow-up questions. We do not pass on this data to any third party without your explicit consent.


SERVER LOG FILES
We automatically store information in so-called server log files which your browser automatically transmits to us. These server log files contain the following information: Browser type and version, The IP address of the user, operating system, referrer URL, host name of accessing device, time of server request. These data cannot be associated with individual persons, and they are not correlated with data from any other sources.
This data will not be merged with other personal data that you actively display within the scope of the website.
The server log files with the above data are automatically deleted after seven days. We reserve the right to store the server logs longer if there are facts that suggest the acceptance of unauthorized access (such as an attempt at hacking or a so-called DOS attack).


SECTION 7 - AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


SECTION 8 - CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons
CUSTOMER RIGHTS AND CONTACT INFORMATION
You are entitled to obtain information on your saved data free of charge and to correct, block or delete this data where applicable. If you have any questions, comments, or concerns about this Privacy Policy or the information practices of this site, questions concerning the collection, processing, or use of your personal data, or if you would like to: access, correct, amend or delete any personal information we have about you please contact us.